POC by Firmsme

Firmsme has been working on a second POC for GWJ. Storey Tarris leaves for Europe soon and will return with more data regarding investing in Europe as a female investor. Emmy Horstkamp is attending the diamond grading course at Gem-A.

Logistics /Research Topic / Red Sea 12% World Trade

Red Sea Conflicts Now Affecting Trade

As beginner investors, read the news daily to keep up to date on what is happening to the companies where your money is invested.

In today’s news, there are several articles talking about the Red Sea conflict and how this is affecting business.

The business affected by the UK/US supported conflict are European, North African, Middle Eastern and Asian.

12 percent of the world’s trade is going through this Red Sea Area and it is estimated that imported products such as electronics, Furniture, DIY Goods may see an increase in price and a delay in delivery of up to two weeks.

The exportation of food products such as rice, coffee, and wine are estimated to increase in price over the next few months because of this regional conflict affecting global business.


Investing in food such as rice or coffee beans is called investing in commodities. Commodities are raw materials such as food but also include gold, aluminum, and oil.

The price of Commodities futures is something interesting to watch right now as the conflict was not expected but is a conflict in a region of conflicts.

As investors, look to see how past conflicts affected the commodities market and watch how the market is affected by the current red sea conflict. Investing in commodities future is not for the beginner investor but is helpful in finding companies to invest long term.

If you want to watch along with the stockbrokers, look at future contracts, options and exchange funds to see how the red sea conflict is affecting futures of Italian apples, Coffee beans & aluminum.

Remember as a beginner investor, your investments are being made for long-term. Do not feel pressured to invest in commodities. Watch the markets and make investments in peripheral businesses that help resolved issues caused by the conflict.

If you are living in the UK or Australia, everything that is not produced on the island must be imported into the country.

It has been reported that prices for shipping have increased 15%. In the UK, see if this increase in shipping is affecting the price of products available to consumers.


Keep track of the Red Sea conflict and how it affects the commodities market in 2024. Pick a few logistic stocks and keep track of the businesses used to deal with the conflict and how the conflict affects the distribution chain of businesses in Europe, Africa, Middle-East and Asia.

Your investments are long-term. The best deals at the moment would have been last year. Now is the time to watch, learn, and prepare to invest.

23/1/24 E. Horstkamp

Stock Investing Begins with Research / Popeyes / Restaurant Brands International / QSR

Popeyes – A US chicken chain is planning to open 30 new stores in the UK. The company Popeye Louisiana Kitchen, Inc.’s parent company is Restaurant Brands International, Restaurant Brands International Inc which is the holding company for Burger King, Tim Hortons, Popeyes & Firehouse Subs. With more than $40 billion in Annual system wide sales, the company is one of the largest fast food companies in the USA.

If you are interested in investing in Restaurant Brands International, go to their website and read the investor news. If you go through the company presss releases, you will see that the company is also expanding Popeyes into China. This expansion into two overseas markets means the Popeyes chain is strong enough to sustain multiple growth channels overseas.

The parent company also agreed to purchase Carrols which is the largest US franchisee of Burger King restaurants in the United States operating 1,022 restaurants in 23 states and operating 60 popeye restauraants in six states. The company plans on renovating all the restaurants over the next five years to update those restaurants images.

If you are a fan of Popeye chicken or one of their other three brands, think about investing in this company as one of your long term stock options. Understand how franchisee system works before purchasing.

As an investor in the parent company, you are investing in the support unit for the franchisees. The main company may purchase franchisee back like they are doing with Carrols but their main focus is supporting franchise operational needs to ensure that all franchise locations offer identical brand identities and levels of quality.

I hope this little bit of information sparks your interest in franchise investing and a US/Canadian company expanding into the UK and China food market.

E.Horstkamp 22/1/24

Popeye is a brand belonging to Restaurant Brands International TSX:QSR / NYSE : QSR / NASDAQ: TAST

What is a JAR micro investment?

Jar micro assets are held by investors with asset values of less than £632k. The amount invested by JAR investors is below £316k and investors in this category invest in less than 10 investment asset types including stocks and real estate.

The JAR investor is a beginning investor category. The investments available need to be stable and stackable.

An example of a Stable jar investment would be blue chip stocks, rental real estate or long term proven and stable commodities.

Storey Tarris 09/2024

GWJ Adds Two Definitions for Investors

Investors interested in long term investment assets will be interested in our definitions of black label and lyocell assets.

Today we defined lyocell assets as follows:

Lyocell Asset – An investment asset created by mergers and acquisitions.

Lyocell assets are created when assets are removed from their original companies and then put together by investors into a new company.

There are several reasons why a company will purchase another company creating lyocell assets. Goes with Jeans, looks to see if the company is being acquired for assets (corporate physical assets), intellectual property (patents or processes to improve their own products) or for HR purposes to strengthen the corporation. (Start-ups may be purchased to buy the staff to strengthen a company division such as research or security.)

The Lyocell assets will be assets that are worth purchasing and mixing with other assets to create a stronger asset. lyocell assets will be held by investment firms. Investor who are interested in Lyocell assets would create a company to hold the Lyocell assets. Lyocell assets would be considered an advanced investment product.

GWJ defined black label assets as follows:

Black label are assets that GWJ considers worth purchasing as long term investments and require the buyer to spend more money to purchase. Black label assets are reviewed by GWJ and are considered stable high end companies (stocks or companies to purchase) and real asset products such as gold, real estate & digital addresses.

If you would like to speak with us more about the definitions, please contact GWJ by email.

Investing Goes with Jeans |GWJ|

Investing goes with jeans. |GWJ|

|GWJ| proved concept in October 2023 and the content of Goes with Jeans is now changing to focus on independent investors who want to make long term investments while wearing jeans.

We know you do not have to be in a business suit to invest in long term assets or be in control of your finances.

|GWJ| website focuses on:

  • How to pursue a stable financial future
  • Long-term asset investing opportunities
  • Research topics for independent investors
  • Assets worth investing for the long-term
  • Educational workshops for investors

Trefuly LTD is located in the UK. We do not respond to social media but you are welcome to email us.