Levi created a denim line called Levi’s Curve ID. The jean line is based on research that included 60,000 body scans which allowed Levi to create a denim line that covered 80 percent of the body shapes wearing their jeans.
The jeans were created in four styles: Slight, Demi, Bold & Supreme Curve. The four styles were offered in two rises – Modern rise & Classic rise. The four styles were offered with three types of legs – Skinny, Straight and Bootcut.
The modern rise denim Levi’s are cut to sit lower on the waist while the classic rise were created to sit below the waist for more coverage.
Defined Levi Curve ID Denim Jean Styles:
Slight Curve – designed to celebrate straight figures
Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – designed to honour genuine curves
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
Supreme Curve – designed for the curviest woman (only available in select markets)
Supreme Curve is designed to sit lower in the front and higher in the back for coverage that truly enhances the shape of a curvy body. If jeans fit in the hips but the waist is too low in the back, a woman should try the Supreme Curve.